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Match of the Day: Africa Top 10 Podcast

How can you grow the iconic Match of the Day brand in the African market? Well you take three very successful African footballers, let them loose on the biggest issues facing the sport across the continent and wait for the whistle!

The brief was to make a social film to promote the Match of the Day: Africa Top 10 podcast in the style of the unveiling of a football player.

RATCHET - BBC - Match of the day Africa Podcast - Film

What started as a piece for the BBC World Service social platforms became a promo for the BBC and BBC Global News and an advert for their commercial partners around the world.

RATCHET - BBC - Match of the day Africa Podcast - Play

RATCHET - BBC - Match of the day Africa Podcast - Top 10

Last Project: Format Promos

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