Ancestry OOH and DOOH
How to encourage people to trace their own often humble family history as the royals celebrated theirs? Easy, every family has their crowning moments!
For this campaign, we used elements from our specially shot TV commercial to create full-motion digital out-of-home and out-of-home takeovers in London’s Westminster and Green Park tube stations, which had extra footfall during Coronation week.
Our OOH takeover included 12, 8, and 6-foot sheet posters in the walkway between Westminster station and Whitehall. The DOOH consisted of full-motion cross-track 48, landscape 12, and portrait 6 sheets, as well as a full escalator run.
Our design and creative teams meticulously planned the placement of the assets for maximum brand visibility and impact. Halfway through the campaign, we updated all the digital assets with a new creative to promote a 5-day free access offer.