Animate Design Edit Promote Shoot

Financial Times Ad

As world events piled up, from wars to supply chain disruption, how could the FT help their readers understand how these events are connected? We helped make sense of it all, putting these global challenges into focus.

Using macro lenses we shot a series of eyes in extreme close-up. In VFX, we reflected images of global themes that are covered by the FT as they “make sense of it all”.

RATCHET - Financial Times Ad - Black Eye

We included a complex sound bed underpinned by a specially composed music track.

Financial Times - TV Ad - 6 eyes
RATCHET - Financial Times Ad - Matt and Aulona
RATCHET - Financial Times Ad - Matt and Mr Brown