Economist Impact

With seismic global issues like food, water security and the empowerment of women in agriculture looming, we turned these complex problems into clear and simple graphical content calling for action now.

Project Breakdown

We offered the client a selection of hand drawn illustration styles and a colour palette for each project. The final visuals had to be simple but contain enough detail for animation or static infographics.
A perfect marriage of RATCHET team skills from design to editorial, distilling complex statistics and lengthy reports into easily digestible audio visual packages.