RATCHET - Disney Channel - I love DC

Disney Channel

I love DC

Film made for Disney Channel Benelux

Disney Channel is a kids channel primarily aimed at girls aged 9-14 years but does include boys.

With the warmth of a best friend, Disney Channel taps into the everyday world of kids and families through imagination and optimism. We wanted to capture their brand personality, someone like your best friend, funny, accepting, engaging and aspirational.

Based on these characteristics our goal was to change the look and feel of the Disney Channel this summer for a themed summer season entitled I Love Disney Channel. The campaign must have a local feel.

This was captured over a 4-day shoot in Sheveningen and Hefbrug in Holland and Belgium at the Zilvermeer Recreation Park with a cast of….80 kids!

We created a full series of on air elements to brand the summer season for the Disney Channel including, promos, channel idents, campaign themed channel logo.