RATCHET - BBC Worldwide - Extreme weather on air campaign

BBC Worldwide

Extreme weather – on air campaign

After watching this you may want to check the forecast before booking a dream trip…

The beauty of this campaign was the authenticity of the user generated content. We wanted to let the contributors in this show tell their own stories as remarkable as they are…

This campaign aired on the BBC Earth channel in several territories around the world and was translated into local languages.