RATCHET - BBC World Service - Language bulletins

BBC World Service

Language bulletins

From radio to television…

The BBC World Service asked us to create an on air campaign to advertise on partner channels in local languages to promote their daily television news bulletin for specific language services. We needed to make sure that audiences understood that the World Service was no longer just radio. The challenge was to create a template that could be customised for each territory. We used 3d and special effects to produce this and recorded a script to match in each local language. To date we have re-created this promo in Burmese, Indonesian, French and Pashto amongst others.