RATCHET - BBC World News - What's up Africa

BBC World News

What’s up Africa

Satire and news? You’ve got to be having a laugh…

We shot, edited and produced this on and off air campaign to launch the first ever satirical show co-produced by BBC News. Taking the opportunity to film with the talent and the production we made the most of the resources to create a raft of content to be used for on air promos plus added value interviews and vignettes online. Editorially, this was also a sensitive campaign to handle, combining news and comedy which for many across the world are potentially uncomfortable partners.