RATCHET - BBC World News - Making business connections

BBC World News

Making business connections

Promoting international business coverage

This on air film was the latest in a campaign of films for BBC World News to promote their coverage of international business. The BBC is uniquely placed to provide the global picture of international business and this is articulated by their Chief Business Correspondent Linda Yueh. We evolved this campaign using a mixture of source materials and illustrated animations to effectively show the implications of business changes for people all over the world.