BBC World News
Make the connection campaign
Creating web banners for an online promotion campaign.
The BBC World News Marketing team had a media campaign planned to run in India and promoting the brand proposition “Business on the BBC, Make the connection”. Following BBC Word News Creative team design and concept, RATCHET created a set of animated .gif and flash banners (MPU and Leaderboard) based on 3 different creatives. The campaign ran on many significant news websites and portals in India.