Official BBC News app launch
The leaders in breaking news, Live the Story with the BBC.
We designed, wrote and produced the on air promo to launch the official BBC News App on iPhone initially; we then went on to update this as the App was rolled out for Android and on Kindle Fire.
The promo involved creating way over a hundred different layers in After Effects!
Importantly, the spot creates awareness for how BBC News can be consumed wherever and whenever you want it on the move.