RATCHET - BBC Lifestyle - Food and Drink launch campaign

BBC Lifestyle

Food & Drink launch campaign

We love food as much as you do!

BBC Lifestyle is a leading global lifestyle channel run by BBC Worldwide.

They wanted to create a multi media campaign to promote the launch of new show Food & Drink hosted by Michel Roux Jr and Kate Goodman.

The brief was to present a gastronomic visual feast that will bring out the passionate and enthusiastic foodie in all of us. We had to show how food and drink compliment each other via the experts, Michel Roux the Michelin starred chef and Kate Goodman drinks expert.

We created a series of print ads, on air launch promos, episodic on air promos and bumpers for the whole series. We used specially shot links with the show footage and created 3d graphic embellishments that were fully integrated into each promo. The whole campaign came together in one concept “We love food as much as you do.”