RATCHET - BBC Global News - Live the story brand campaign

BBC Global News Ltd

Live the story brand campaign

With the BBC.

To cement the BBC’s position as the leading provider of global news in the market, this year they launched a pledge to become the most trusted and most engaging international news brand in the world.  We created this reel to explain their new brand positioning, “Live The Story.” We shot interviews with key players, included specially shot footage from around New Broadcasting House in London where the News teams are now based, intercutting them with news stories and correspondents from around the world.

We get a sense of the passion, commitment, impartiality, global coverage and dynamic storytelling that sets the BBC apart from their competitors.