RATCHET - BBC World News - Be Everywhere microsite

BBC Global News Ltd

Be Everywhere Microsite design and build

A microsite that communicates new audience research to clients and prospects.

BBC Global News was looking to position digital innovation at the BBC in the wider context of how global trends in digital are having an impact on media consumption and what this means for brands trying to reach different audiences.

The campaign involved multiple elements including sales presentation tools for the global advertising sales team that reflected the digital nature of the campaign.

RATCHET worked with the BBC to develop a fully responsive microsite that could contain all the campaign elements, including a 360 augmented reality video which needed have the technical capability to be viewed on all screens. The solution provided a landing page for the external elements of the overall campaign along with a presentation solution for sales that could be used online but also downloaded and used offline as a slicker alternative to PowerPoint.

RATCHET - BBC World News - Be Everywhere microsite